Sunday 8 March 2015

The sausage wars at Big C


Admit it. Don't we all love sausages.
Some of you may not know this but the retail scene in Bangkok wields great influence on the Malaysian and Singaporean markets. It begins in Bangkok and spreads all the way down like wildfire.
More so in the FMCG segment. Thus what development you're seeing today in the Thai capital, might mushroom in your city within a space of one to five years time. One if it's NOT a hit and 5 if the Thais have gotten weary of the fad already. 
Right now we're seeing fierce battles fought between these 3 brands. 

1. Betagro


2. TGM Germany 


3. Bangkok Ham Products



4. Omg there are more brands out there . Just fly in and see for yourself

How did it come to this ? 
Well , most were lured by locals with better prospects in this region. Some  teamed up with production entrepreneurs in this region and the rest is history.
Is there still a demand ? Of course. If you have the know how ,make sure you do not end up on the short end of the stick that's all I can say.  

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