There must be some spelling mistake.
This is a joke right ?
The correct spelling is supposed to be Bijian which means Seeds as in Sesame Seed flavour . That comes with an " I ".....instead of Bijan.
Now, like most Malaysians , I too know who Bijan * is , thus when I first saw this just now I laughed so loud , I think I frightened one of the merchandisers .
Don't believe me ? Go hunt this down.
* Bijan : a cyberspace coined nickname for Najib our PM